18 Mar 2015

KSO 'sponsored play' strikes the right chord with donors


More than 100 musicians from Kensington Symphony Orchestra (KSO) have raised over £19,000 for charity after completing a continuous six-hour concert at Westfield shopping centre in Shepherd’s Bush, West London.

During February’s sponsored play the orchestra, joined by 60 singers for part of the day, performed an assortment of music to the delight of thousands of shoppers.

A selection of volunteer conductors, who had donated money in exchange for their few minutes of fame on the podium, helped to maintain the right tempo throughout the concert.

The money was raised by players and conductors using MyDonate, Gift Aid and direct cash donations.

Protecting children

Around £16,000 of that sum will go to War Child, a charity that protects children living in the world’s most dangerous war zones. Approximately £3,000 will be used to help KSO’s own charitable aims including support for the Kampala Music School in Uganda.

KSO trustee Richard Sheahan says: “We’ve been running our sponsored play since 1989 and this is our fifteenth event. Over the years we’ve raised thousands and thousands for a range of charities, and the amounts have increased since we starting using online sites. We chose MyDonate as our online fundraising service this year because the site seemed well designed and easy to use, collecting the Gift Aid on our behalf.”

Receiving all the money

He adds: “The MyDonate team also got back to us quickly when we had queries. But what’s really important is that with MyDonate the charity receives all the money apart from the credit card fees.”

Photo thanks to Stephen Heliczer

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