22 Nov 2013

It's full steam ahead for superhero fundraiser

Martyn Stevenson-ReadOn Saturday 16 November Martyn Stevenson-Read took his ironing prowess and endurance to a new level with a 12-hour 'steam-off' in aid of Macmillan Cancer Support.

The challenge saw Martyn ironing for a full 12 hours in costume as Iron(ing) Man, with only breaks for calls of nature and the necessity to refill his iron.

Innovators leap into action

Since the beginning of the year Martyn, a senior creative digital media manager for BT, has seen two team members diagnosed with cancer.

As a result, Martyn and his team ‘Innovators Assemble’ have leapt into action to take on a number of ‘hardcore’ challenges. Inspired by a teammate’s love of DC Comics, the innovators decided to go with a super hero theme.

A team effort, put together by the members of the BT Group Learning Innovation team, will be tapping into their own super powers to raise money for the real superheroes at Macmillan Cancer Support.

We are Macmillan Cancer Support

The charity estimates that as many as one in three of us will get cancer. It’s the toughest thing most of us will ever face.

Macmillan acts as a source of support, helping with all the things that people affected by cancer want and need. They do this not only through practical help and financial support, but by campaigning on related issues, to bring a positive difference to the lives of people affected by cancer.

For Martyn, fundraising for Macmillan goes some way to offering some positive support for their colleagues.

Martyn explains: “We really wanted to show our support to our much loved team mates and offer some practical and positive support to the everyday cancer care that happens across the UK. So we decided to fundraise.”

Tackling real danger

Starting in late September, the daring escapades have seen a number of BT employees confront real danger, such as the ‘Lord of the Pins’ who battled 72 holes in just two days of golf and the Beer Buster who spent the whole of October sober.

Coming up, innovators will be facing their darkest fears (and indulgences) with the likes of a sponsored ferret walk, a ‘Greg-athon’ (a sausage roll-eating contest) and a performance from the Cakeora & Cookie Girl – who will whisk, roll, mix and bake in order to feed the good folk of Lincoln.

Fundraising for vital cancer services

In 2012 fundraisers and supporters helped Macmillan spend a record £111.7 million on providing vital cancer services - £6 million more than in 2011.

Funds raised are spent on nurses and other specialist health care professionals to support patients through treatments, building cancer care centres, and front line services such as the Macmillan Support Line.

Martyn believes MyDonate’s free fundraising allows them to raise the maximum of funds for Macmillan.

He said: “What really sold it to us was the way MyDonate doesn’t take a commission fee or charge the charity to be a member. We wanted the maximum value to go to the charity, and we feel MyDonate best fits that aim.”

To date Martyn has raised £1,270. You can sponsor Martyn’s heroic ironing mission on his fundraising page.

Find out more about Macmillan’s support for those suffering from cancer on their website





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