BT Press Releases

DC12-066                                                                      March 1, 2012

BT phone home... on buzz for bishop day

John Bishop calls on Bristol to make a good call in aid of BT Sport Relief Challenge

Battling John Bishop today took a brief break from his gruelling BT Sport Relief Challenge triathlon between Paris and London to call on the people of Bristol to pick up the phone and support today’s Buzz for Bishop Day.

BT is today (Thurs) making a donation to Sport Relief for every call* made from a BT Payphone, or BT home or business land line – and will also donate 25p for every call made to BT’s Directory Enquiry Service 118500 from any landline or mobile**.

The comedian, who has already cycled more than 185 miles, rowed across the channel and is today tackling his second of three marathons in three days, said: “This is without doubt the biggest physical challenge of my life, but every time I feel like I’m struggling, I will think back to the people I met in Sierra Leone earlier this year.

“Every penny I and everyone in the UK raise for Sport Relief really will make a massive difference to people’s lives. Buzz for Bishop Day is a really simple way for people to get involved and do their bit. We all have someone we owe a call to, so just pick up the phone today and BT will do the rest.”

The comedian’s call came as a new survey by BT showed that only 20% of Bristol residents feel guilty for not calling their parents often enough, but 25% feel they owe a friend a call. The men of Bristol (69%) claim they don’t stay in touch as often as they’d like because quite simply they are too busy and that they just don’t have the time.

Further findings uncovered include:
• Twice as many men said they speak to their local takeaway at least once a month (37%) compared to only 18% who said they speak to their grandparents
• For the women of Bristol, more admitted to speaking to their doctor every month (37%), than their grandparents (19%)
• But Bristol’s dads should be feeling a little more loved - the people of Bristol are the most likely across UK cities to pick up the phone to their dad on ‘Buzz for Bishop Day’

BT and Sport Relief have a unique history, working together to join up brave celebrities and exhausting physical challenges to raise cash and change lives. Sport Relief 2012 will be no exception with the BT Sport Relief Challenges, a series of tough celebrity endurance feats, which underline BT’s pledge to raise a whopping £1million. Last September saw the first, the BT Sport Relief challenge: Walliams VS The Thames, when David Walliams took on a tough, dangerous and physically gruelling feat, to swim the River Thames.

So come on Bristol, make a good call today and Buzz for Bishop.

*BT will donate 1p for every phone call made from a BT residential or business landline, every call made from a BT payphone and 25p for every call to BT’s Directory Enquiry Service 118500 from any landline or mobile between 00.01 and 24.00 on the 01/03/12. In support of Sport Relief, an initiative of Comic Relief, registered charity 326568 (England/Wales); SC039730 (Scotland) **Calls to 118500 cost 29p per call plus £1.69 per minute (or part) from a BT line. Mobiles and other networks vary.

ENDS

NOTES TO EDITOR

About the Research
This research was conducted by Vision Critical. Vision Critical pairs the world’s leading market research specialists with the most innovative software developers, marrying the precision of market research with the speed and power of online technology. Serving over 600 global brands through offices across North America, Europe, Asia and Australia, Vision Critical creates powerful software and research solutions like Sparq™, the world’s leading community panel program. For more information follow Vision Critical on Twitter at http://twitter.com/#!/visioncritical
For this research, a sample size of 3,000 was taken across the UK, with a minimum of 100 in each of the following cities (Belfast, Birmingham, Bristol, Cardiff, Edinburgh, Leeds, Liverpool, London, Manchester and Newcastle) in February 2012.

About BT and Comic Relief
BT has supported Comic Relief since 1985 providing telephony, call centres, network management, online support and thousands of volunteer hours, enabling the charity to take millions of pounds in pledges during the Red Nose Day and Sport Relief telethons. Hundreds of thousands of people call the BT-enabled donation line on 0345 7 910 910 on the night. Additionally, BT’s eDonate system provides a secure online back-up for Comic Relief’s website.

About BT MyDonate
BT has launched MyDonate as part of its ongoing commitment to making a positive difference to society. BT’s support for charities spans more than 30 years, with its online donation platforms processing more than £160 million for high profile charity telethons over the last nine years alone, including the BBC’s Children in Need and DEC’s (Disasters Emergency Committee) Pakistan appeal. BT’s donation platforms are also supporting the Royal Wedding Charitable Gift Fund.
Last year, BT invested money, time and in-kind contributions worth £27.6 million in programmes that ranged from supporting BT volunteers working in schools and community organisations to helping disadvantaged children in India escape poverty and become part of the digital society. This exceeded our target to invest at least 1% of underlying pre-tax profits in community programmes and sustainability.BT will run the MyDonate service completely for free, with all money going to charity (excluding credit/debit card charges), and forms a key part of the company’s charitable programme.

About Sport Relief
As the nation celebrates the biggest ever year of sport, the entire country can join in the fun with Sport Relief 2012 from Friday 23rd to Sunday 25th March.
Over one million men, women and kids are expected to take part in the Sainsbury’s Sport Relief Mile as they raise cash to change lives at home and across the world’s poorest countries. And, with a whole weekend of top Sport Relief telly planned across the BBC, it’s all set to be huge.
From David Walliams’ Thames swim to Eddie Izzard’s 43 marathons in 51 days, Sport Relief has a unique history of brave celebrities taking on gruelling physical challenges to raise cash and change lives. Sport Relief 2012 will be no exception with The BT Sport Relief challenges, a series of celebrity endurance feats.
Visit sportrelief.com to keep up with the latest news.
Sport Relief is an initiative of Comic Relief, registered charity 326568 (England/Wales); SC039730 (Scotland).