So, what has superfast broadband and a picture framing business got in common? Well, on the face of it, not very much.
Unless, of course, you’re Northern Ireland-based JR Annet.
The business has been manufacturing pictures and mirrors since 1980 supplying furniture retailers across Northern Ireland and the Irish Republic.
Thanks to superfast broadband, the firm has successfully expanded the business to the whole of the UK.
Whereas in the past it would take between 30 and 40 seconds for a single image to load on the website, it now uploads straight away. Videos, which were impossible to upload properly beforehand, can now be put up onto the site with ease.
Being able to send out catalogues and details of new products far more quickly has given the firm a competitive advantage over rivals, saved them thousands of pounds a month and put them firmly in the frame for a bright future.