Why is it important?
Since broadband first became available in the UK in the early 1990’s, it has had a significant impact on the UK economy. The UK leads the European Union with the most number of businesses that sell products and services online. It has driven growth, employment and wealth creation. The UK is one of the most competitive markets for communications in the world, consequently we enjoy some of the lowest prices.
As the internet has enabled people and businesses to do more, we have demanded higher speeds.
BT’s advanced copper and Ethernet networks have enhanced the UK online economy and enabled people and businesses to connect to the internet more effectively than ever before.
For the small and medium sized business
- Surf, upload or download data in a fraction of the time, even when several users are on the same connection
- Upload photos, video files or complex graphics to the internet in seconds
- Enjoy higher quality voice and video calls over the internet
- Employees and customers can send and receive large files easily
- Carry out bandwidth-hungry tasks simultaneously, like watch an online HD broadcast while someone else works on a complex graphic or video project
- Less waiting time for complex web pages to download
- Higher capacity for rich media, large complex files and online business processes
- Utilise more cloud computing resources, reducing hardware and software capital expenditure
- Improve your company’s web presence to capture customers online
- Employees can work more easily remotely, improving their work/life balance while saving time and reducing carbon emissions
- Voice-enable your website allowing your customers to access information via phone rather than computer screen
- In-house voice and data networks can be integrated, enabling improved information sharing and better customer service
- Improved HD videoconferencing
- Be prepared for the future – fibre broadband enables businesses to cope with the constantly rising volumes of video and content
Read about the experiences of businesses already benefiting from super-fast broadband.
For the consumer
- Stable, reliable and faster connections for all devices connected to the internet in the same home
- Upload photos and videos onto the internet in seconds
- Download music tracks in about two seconds
- Download a whole music album in about 30 seconds
- Download a feature length HD movie in about ten minutes
- Improved viewing of streaming video sites
- Improved gaming experiences
Read about the experiences of people already benefiting from fibre broadband.
For communications providers
Communications providers buy next generation broadband services from Openreach or BT Wholesale to enable them to deliver these benefits to their consumer and small/medium sized business customers.
Read about the experiences of communications providers already benefiting from rolling out fibre services to their customers.