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per second looking after our 21 million customers

Strength in numbers.

Faced with intense competition in the UK from about 150 licensed operators - including the cable companies who are literally digging themselves in at the local level - BT has consolidated its position as the only telecommunications company capable of offering national coverage and local service with an unmatched portfolio of products and services.

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*		 Today BT has 20.5 million residential and 6.8 million business exchange lines connecting customers to its network. In 1995/96, BT was successful in regaining the business of former customers from its competitors.

BT is the largest private sector purchaser of goods and services in the UK.

The customer's right. At BT, we put our customers first and pride ourselves on the quality of service we offer.

Quality of service figures from the regulatory body Oftel show that BT's performance compares very favourably with that of our competitors in almost every area.

Contrary to rumour. Research has shown that people tend to overestimate the cost of BT calls by as much as 600%. However, BT is confronting the myth through a series of TV and radio advertisements focusing on prices.

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Focusing on BT people. BT has made a major reduction in the number of people working for the group - from around 227,000 five years ago to 130,000 at the end of March 1996. BT prides itself on the fact that this reduction in numbers has been achieved on a voluntary basis.

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