BT Group
 
 
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Year ended, or as at, 31 March 2001:
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Total turnover, including share of ventures £778m
Group turnover £774m
EBITDA £223m
Operating profit before goodwill amortisation £210m
Capital expenditure on plant, equipment and property £21m
Net operating assets £710m
Share of venture’s net assets, including goodwill £2m
Employees 5,300
Yell is a leading provider of classified advertising directories and associated products and services, principally to small and medium-sized enterprises and consumers in the UK and USA. Yell’s products and services are designed to generate business leads by connecting buyers and sellers through an integrated portfolio of advertising solutions, including printed telephone, and internet-based, directories. In addition, Yell provides a growing range of business-to-consumer and business-to-business products and services through new media, primarily the internet.

In the UK, Yell distributes approximately 28.9 million copies of directories to households and businesses, and publishes 861,000 advertisements on behalf of 418,000 advertisers. In the 2000 financial year, Yellow Book USA, Yell’s US business, distributed approximately 17.5 million copies of directories to households and businesses, and published 1,155,000 advertisements on behalf of 170,000 advertisers. The revenues from Yell products and services, including Yellow Book USA, represented about 4% of group turnover in the 2001 financial year.

Yell's principal activity is the sale of advertising in, and the preparation and publication of, classified directory products. Yell maintains, develops and regularly updates extensive databases of information on businesses, the core of which is small and medium-sized enterprises in the UK, and in the eastern, mid-western and southern USA.

Yell's principal products and services are:
image image UK Printed Directories, comprising Yellow Pages and Business Pages;
image   US Printed Directories, comprising Yellow Book;
image   On-line Services, incorporating the Yell.com and Yellowbook.com internet sites, and website design and hosting services in the UK and USA; and
image   Other Products and Services, including the following products and services in the UK:
    image Talking Pages, a telephone-based, operator-assisted, classified information service;
    image The Business Database, which provides customer-specific, direct marketing and database development services to businesses;
    image Service Call, a telephone answering service; and
    image sales agent services which Yell provides for the BT Phone Book white pages directories.

 

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