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We commit a minimum of 0.5% of our
UK pre-tax profits to direct activities in support of society. This
has grown from £10 million in 1987 to £16 million (including £1.2
million to charities) in the 2001 financial year.
The Community Support Committee
oversees this social investment expenditure and establishes the
strategy for maximising BT’s contribution to society. The
committee is made up of representatives from BT businesses and external
non-executives who have a reputation for excellence in this field.
Our aim is to help create a better world by tackling big issues
where better communication can make a real difference.
For example, BT has continued to make a commitment to education
in the UK. More than 3,400 schools and 850,000 young people have
had direct experience of the BT FutureTalk in Education programme,
a drama-based campaign helping children to improve their communications
skills.
The internet is now playing a much greater role in schools. A new
BT teacher resource, www.bt.com/futuretalk/education/
published in September 2000, offers information and communications
technology teaching solutions and has attracted more than four million
hits. It has been formally endorsed by the National Grid for Learning.
Our contribution to charitable causes is extensive and uses a range
of communications tools, such as telethons for Comic Relief, Children
in Need and GMTV’s Get Up and Give, plus disaster appeals,
including that for the Indian earthquake crisis. We also provide
helplines and websites. In this way, every year, we help charities
raise tens of millions of pounds for vital projects which can make
a real difference to people’s lives.
In addition, during the 2001 financial year, BT people gave £1.8
million directly to charities through Give-as-you-Earn, to which
BT added a direct contribution of £1 million. |
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