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Our
strategy is to build long-term partnerships with our customers. With
their support, we aim to maximise the potential of our traditional business – through
a combination of enhanced quality of service, creative marketing, innovative
pricing and cost efficiency – while pursuing profitable growth by
migrating our customers to new wave products and services such as ICT,
broadband, mobility and managed services. Our strategic priorities are
to:
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keep a relentless
focus on improving customer satisfaction |
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put broadband
at the heart of BT |
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create mobility
services and solutions |
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transform our
network for the twenty-first century |
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achieve competitive
advantage through cost leadership |
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lead the world
in network-centric ICT solutions |
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reinvent our traditional business |
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motivate our
people and live the BT values. |
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