|
Our strategy is to:
| • |
pursue profitable growth in
new wave markets |
| • |
maximise the return from our traditional business |
| • |
transform our networks,
systems and services for the twenty-first century |
| • |
create long-term partnerships
with our customers. |
The successful delivery of this strategy depends on the commitment of all BT people and our continued ability to manage their development and reward them.
The
key performance indicators against which we measure the success
of our strategy are earnings per share before specific items (see
Earnings
per share in the Financial review), free cash flow
(see Financing
in the Financial review) and customer satisfaction (see Create
long-term partnerships with our customers).
|
