In addition to serving consumer customers in the UK, BT Retail also has responsibility for:
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small and medium-sized businesses in the UK |
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BTs
activities in Ireland |
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a number of
discrete enterprises, such as BT Conferencing, BT Directories and dabs.com. |
Revenue
in the 2007 financial year was £8,414 million, compared with £8,507
million in the 2006 financial year. Revenue grew year on year in the final two
quarters of the 2007 financial year the first time in four years.
 At
a time when convergent, new wave products and services are radically reshaping
the communications industry, customers of all kinds have more choice than ever
before. However, more choice can also mean more complexity and more confusion
and, consequently, the possibility of customers missing out on the benefits.
BT Retail aims to offer customers straightforward and complete services that
compete on value not price, backed by levels of customer service that differentiate
us from our competitors. And this applies as much to traditional services such
as telephone calls as it does to new broadband and mobility services.
Consumer customers
At 31 March 2007, we had more than
16.2 million UK consumer customers with around 19.3 million residential customer
lines (voice, ISDN (integrated services digital network) and broadband). In
the 2007 financial year, consumer revenue declined by 3% to £5,124 million,
primarily reflecting the impact of CPS (carrier pre-selection) and WLR (wholesale
line rental). However, the rate of revenue decline has been slowing and ARPU
(average revenue per user) is strong.
 In
the consumer market we aim to provide customers with a range of services that
help them communicate more effectively, access entertainment and manage their
lives. By increasing revenue from broadband, mobility and internet services,
we intend to reduce further our dependence on revenue and profit from traditional,
fixed-line voice services. We also aim to maximise the returns from our traditional
business and defend market share vigorously, through service offerings backed
by innovative marketing and excellent quality of service.
New wave services for consumers
Consumer new wave revenue grew by
34% to £858 million in the 2007 financial year, driven principally by
broadband. Residential broadband customers increased by 32% to 2.8 million.
BT
offers a family of broadband packages designed to meet the diverse needs of
our customers, simply and cost effectively in a highly competitive market. We
believe that the broadband experience is about much more than having basic access
to the internet; customers want their broadband connection to offer a range
of exciting content and secure, robust services as standard, without having
to pay extra for these features.
In
June 2006, we launched BT Total Broadband, a comprehensive broadband
package offering download speeds of up to 8Mb and giving customers free internet
voice calls, free video calls and a suite of security software, all brought
together through the BT Home Hub. Customers have the choice of three
options and can enjoy ultra-fast download speeds and free evening and weekend
UK voice calls with our BT Broadband Talk service.
BT Total
Broadband also includes 250 free BT Openzone Wi-Fi minutes a month, giving
customers access to thousands of BT Openzone hotspots. At 31 March 2007, 2.4
million of our residential broadband customers had signed up for BT Total Broadband,
more than half of whom had opted for our premium packages.
Combined
with the BT Home Hub a device that connects wirelessly to PCs and other
broadband devices BT Total Broadband enables customers to experience
the full range of broadband services at home or when out and about.
With
the launch of BT Vision in December 2006, we are helping to define next-generation
television, which is made possible by the convergence of digital broadcast TV
and broadband technology. Customers are now able to watch what they want, when
they want. BT Vision, which does not require a regular monthly subscription,
is the first widely available TV service of its kind. The service is delivered
via a new set-top box the V-box which contains a personal digital
recorder able to store up to 80 hours of content, and pause or rewind live TV.
In
December 2006, we announced that BT Vision customers will have access to live
FA Premiership and Scottish Premier League football from the beginning of the
2007/08 season. Under an agreement with leading pay TV sports broadcaster, Setanta,
BT Vision will carry 46 live Premiership games a season. The fact that BT Vision
already had the rights to 242 near live Premiership games means
that 75% of all Premiership games will be shown in full. Customers will also
be able via BT Visions replay TV service to access a selection
of terrestrial programmes released in the previous week. Other content deals
have been signed with a wide range of leading entertainment companies, including
Warner Brothers, Disney, Universal Pictures, Dreamworks, Channel 4, HBO, BBC
Worldwide, Paramount, Warner Music Group, EMI, Universal Music, Sony, BMG and
the History Channel and the National Geographic Channel.
Convergent services for consumers
We are also playing a lead role in
the development of internet telephony or VolP (voice over IP). In January 2007,
we achieved the milestone of one million registered consumer customers for our
VoIP services BT Broadband Talk and BT Softphone six months
ahead of schedule. BT Broadband Talk enables customers to make and receive broadband
calls using an ordinary phone; BT Softphone is for users making calls over their
PCs. Both services offer high-definition sound. At 31 March 2007, the two services
had 1.4 million customers.
In the
consumer mobility market our strategy is to build a foundation for the delivery
of fixed/mobile convergent solutions.
BT
Fusion (launched in June 2005) is the worlds first intelligent mobile
service that switches calls to a BT broadband line when the user is at home,
offering customers the convenience of mobile in combination with the cost and
quality advantages of a fixed-line phone. BT Fusion brings with it a range of
mobile services including text and picture messaging. In January 2007, we launched BT Fusion Wi-Fi
handsets. Users of this service can make calls at home
or out and about at our BT Openzone hotspots at substantially reduced cost.
Value-added services for consumers
Because we believe that customers
want hassle-free access to new services, we are increasingly offering a range
of value-added services designed to make their lives easier. Essentially, these
services cover three areas: support, security and entertainment.
BT
Home IT Advisor, for example, is a one-stop advice and support service for
broadband customers, giving them a single point of contact with a team of highly
trained advisors, dedicated to providing comprehensive support for their PCs,
networks, applications and up to 20 devices. The service can even create a virtual
engineer in the home by enabling an advisor to access a customers
computer remotely in order to troubleshoot a problem. Customers can either choose
to pay a monthly fee and use the service as often as they like, or they can
select a pay-as-you-go option. At 31 March 2007, almost 40,000 customers were
paying a monthly subscription to BT Home IT Advisor.
The BT Home IT Visit service takes the principle of domestic IT support a
step further. Customers are offered a house visit from a specialist BT engineer
who can give advice and guidance on a range of computer matters, from installing
software to setting up a wireless network or connecting digital devices such
as cameras and MP3 players.
Our
computer security products include BT Net Protect, which offers anti-virus
and firewall security products and BT Digital Vault, an online data back-up
and storage facility.
Traditional services for consumers
We continued to develop the services
we have traditionally offered in order to make them more attractive to consumers.
In August
2006, following a widespread review of telephone tariffs, we cut the prices
of BT Together Options 2 and 3 by almost one third. We also offered a
years free UK evening and weekend calls to all customers who signed up
to one of these options packages for 18 months. At 31 March 2007, three million
customers had signed up for BT Together Options 2 and 3, and 68% of consumer
revenue was under contract. From October 2006, we cut the cost of calling many
non-geographic numbers and since January 2007 have been offering all our customers
who opt for paperless billing a reduction in their monthly rental.
 At
31 March 2007, over seven million customers had signed up for BT Privacy,
a caller display service which enables customers to preview incoming call numbers
and filter out unwanted calls up 90% on the 2006 financial year. All
BT Privacy customers can be added to the Telephone Preference Service register
which filters out most unsolicited marketing calls.
At 31
March 2007, we had almost 500,000 customers registered on BT Text
the text-to-speech service that enables users to send and receive texts on their
home landline phones.
Since
autumn 2005, almost three million customers have registered to have their Friends
& Family calling circle automatically updated to ensure that the numbers
they dial most frequently attract maximum discounts.
Business customers
At 31 March 2007, in the UK we had
around 1.5 million business customers, with around eight million exchange lines.
In the
SME (small and medium-sized enterprises) market (typically companies with up
to 500 employees), our strategy is to provide customers with converged IT and
communications services that help them to manage their businesses more simply
and efficiently. By providing innovative communications solutions and new levels
of support to our business customers, we believe that we can help them to gain
competitive advantage in their markets.
Overall
in the SME market during the 2007 financial year, revenue grew by 1% to £2,353
million. 29% of revenue was from new wave activity, compared with 23% in the
2006 financial year.
New wave and value-added services
for business and major corporate customers
Broadband is increasingly critical
to the success of small and medium-sized businesses and BT Business Broadband remained the leading internet service provider for SMEs in the UK.
In the
2007 financial year, broadband revenues in the business sector grew by 14% and
48% of new business broadband customers had contracts for a minimum of two years.
At the end of the 2007 financial year, we had around 700,000 business broadband
customers.
However,
businesses need more than basic broadband access over 95% of our broadband
sales are now made with value-added services attached.
Our BT Business Broadband Voice service is demonstrating the possibilities
of VoIP for businesses. At 31 March 2007, we were signing up around 2,000 new
BT Business Broadband Voice customers a week.
BT
Business IT Support Manager enables business customers who want help installing
BT Business Broadband to book an engineer to visit their premises and/or provide
after-sales support. At 31 March 2007, more than 23,000 PCs were supported in
this way.
BT
Business IT Manager gives SME customers the equivalent of their own IT manager
at a fraction of the cost. Customers can choose the level of service that suits
their business, ranging from advice over the phone or the remote running of
software applications to help with installing PCs and networks and developing
more complex, long-term solutions.
In January
2007, we launched BT Business Total Broadband, a comprehensive broadband
package designed specifically for SMEs. In addition to download speeds of up
to 8Mb, BT Business Total Broadband customers get a free BT Broadband Voice
additional line offer, which gives capped UK and international calls over the
internet, and security software, including anti-virus and firewall applications
for all office PCs. BT Business Total Broadband offers Option 2 and 3 customers
250 free BT Openzone wireless minutes a month, along with the Business Essentials package which is designed to make it easier for SMEs to run their business.
The package includes ten Business Email Lite mailboxes, 20Mb of webspace
and access to BT Workspace Lite, which enables everyone in the business to store, access and share information. Customers also have the support of a free, dedicated helpdesk, 24 hours a day, seven days a week.
Converged services for business and
major corporate customers
In the mobility market, our strategy is to integrate traditional fixed, mobile and IP services to offer a single communications solution to our customers through commercial packaging and through the exploitation of technological convergence. In addition, we provide a range of managed mobile services to UK and
global customers who either outsource their mobile communications entirely or rely on BT to provide specific managed services.
During the 2007 financial year, we launched a number of new services designed to integrate business and corporate customers fixed and mobile communications services, including BT Fusion Wi-Fi for Business a single mobile device, designed for the SME market, which offers a two-way handover between Wi-Fi
and mobile telephony. The benefits include high-speed access to business applications, free access to all fixed and mobile messages stored in one place and cheaper call rates.
In April
2007, we launched BT Office Anywhere, a service that gives users the functions
of a Windows PC but in a smartphone small enough to fit in the pocket. Because,
unlike other smartphones, it comes with VoIP, BT Office Anywhere also offers free
hour-long internet phone calls to UK landlines, plus capped calls to UK mobiles
and international landlines from BT Openzone Wi-Fi hotspots in the UK and Ireland,
from home and office networks, and from around the globe wherever users have access
to a compatible wireless network.
Traditional services for business
customers
At 31 March 2007, BT Business Plan had almost 600,000 locations, up 16% on the 2006 financial year, and accounted
for 57% of call revenues from business customers.
Customers
of BT Business Plan (excluding the lite option) can also sign up to receive BT Assurance Plus, free of charge. The benefits of BT Assurance Plus
include: the fixing of any problems the next working day, including Saturday;
a dedicated support team and a Freefone fault reporting number; and the option
of call diversion to a mobile phone, another fixed line or a personalised mailbox.

Convergent services in the wider
community
Increasingly, we are extending the
power of convergent broadband and mobile services out of the home and office
and into the community more widely. BT Openzone is one of the leading providers
of Wi-Fi services in the UK and Ireland. We operate our own network of high-quality
sites, which include hotspots at Thistle, Ramada Jarvis and Hilton hotels, main
train stations, British Airways lounges, BAA airports and RoadChef and Welcome
Break service stations and offer more wholesale and roaming connections
than any other UK Wi-Fi network operator. BT Openzone offers customers a high-speed,
wireless broadband connection over which they can access the internet to work,
talk or play. At 31 March 2007, our BT Openzone customers had access to around
10,000 hotspots in key locations in the UK and Ireland and more than 40,000
globally.
We are
also leading the way in building wireless cities throughout the
UK, in order to ensure that local residents, businesses, tourists and local
government employees are always best connected, wherever they are, whatever
they happen to be doing and whatever device they happen to be using. In May
2006, we announced the creation of our wireless cities programme, which committed
us to Wi-Fi enabling 12 cities by the end of March 2007. We achieved this ahead
of schedule.
In December
2006, Ofcom published a consultation document setting out its proposals for
the award of available wireless spectrum at a frequency ideally suited to the
provision of wireless broadband services, including those outside the home and
office. This award will be made through an auction which could take place in
late 2007. We believe it is important for the UK that this spectrum is developed
for wireless broadband services and new applications, as is happening in many
other parts of the world.

Enterprises
BT Enterprises consists of six businesses
BT Conferencing, BT Directories, BT Payphones, BT redcare (monitoring and tracking facilities), BT Expedite (a specialist retail
division offering store integration solutions and services) and dabs.com which build on BTs existing strengths to generate innovation and
growth in a range of communications-related markets. Revenues in the 2007 financial
year were £710 million, up 32% on the 2006 financial year.
BT Conferencing,
for example, is now the number one conferencing service provider in Europe.
It has 300,000 customers around the world for its comprehensive portfolio of
audio, video and internet conferencing services and products, backed up by high
quality service and support.
dabs.com,
a leading internet-based retailer of IT and technology products, is a key part
of our strategy to strengthen our online sales and services capabilities in
both the consumer and SME markets. (See
Acquisitions and disposals in the
2007 financial year) dabs.com has a product portfolio of around
15,000 lines from the worlds leading manufacturers, including HP, Canon,
Toshiba, Sony, Fujitsu Siemens, Microsoft and BT. During the 2007 financial
year, revenue from dabs.com grew by 18%.
BT Ireland
BT has a long track record in Ireland,
North and South, where we have successfully run two separate operating units
for a number of years. In the 2006 financial year, we merged these two divisions
to create BT Ireland a single, integrated business serving the whole
of Ireland. Our vision for this business is to become the leading provider of
networked IT and converged IP services on the island of Ireland. In the 2007
financial year, BT Ireland generated revenues of £738 million.
BT Ireland
operates across four principal markets consumer, business, major business
and wholesale delivering innovative broadband packages and complex IT
services to customers, large and small.
BT Ireland was recently
named as the second largest IT services company on the island with a strong
focus on managed and converged solutions. In the financial services sector,
for example, it supports 13 of the 16 largest Irish and international companies.
BT Ireland
also has a significant wholesale business, supporting other leading operators,
fixed and mobile. Further growth comes from infrastructure and transmission
solutions including, for example, the build and management of Hutchisons
3G network in Ireland.
In the
consumer and SME markets, we are positioned as one of the leading players in
Northern Ireland and one of the leading alternative providers in the Republic
of Ireland, offering competitive broadband and added value services.
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