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   Home >> Headlines and five-year summary >> BT's strategy
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  Headlines and five-year summary: BT's strategy

BT's strategy is to create value for shareholders through being the best provider of communications services and solutions for everybody in the UK, and for corporate customers in Europe, achieving global reach through partnership.

The fundamentals of our strategy are:

  • customer satisfaction;
  • financial discipline;
  • broadband - at the heart of BT;
  • value-added solutions for multi-site corporate customers in Europe;
  • a clear network strategy, with unified management of all UK networks;
  • a clear strategy for each customer group, including new services and brand extension; and
  • diverse, skilled and motivated people.
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