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Broadband
is at the heart of our strategy and, during the year,
we made progress in our drive to enhance the awareness,
availability and attractiveness of broadband.
As
at 16 May 2003, we had 936,000 ADSL (asymmetric digital
subscriber line) connections and are on track to meet
our target of one million connections by summer 2003.
The speed at which this is happening is generating economies
of scale that will help us continue to reduce costs
and progress beyond the one million figure.
A
series of technological breakthroughs can, for the first
time, bring ADSL within potential reach of 90% of UK
homes and small businesses within the next few years.
In
November 2002, as further evidence of our commitment
to broadband, we announced the appointment of BT’s first
Chief Broadband Officer, whose role is to direct and
align the people and processes involved in the end-to-end
delivery of broadband.
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