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In
2002 BT set out its three-year strategy to create value
for shareholders by being the best provider of communications
services and solutions for everybody in the UK, and
for multi-site organisations with European operations,
achieving global reach through partnership.
We
have seven strategic priorities:
-
to deliver the highest levels of customer satisfaction
performance and reduce the number of dissatisfied
customers each year
- to
achieve organic profitable revenue growth, while carefully
controlling capital expenditure
- to
put broadband at the heart of BT, expand the market
for broadband services and create a media-enabled
network
- to
provide solutions and other value-added services for
multi-site organisations with European operations
- to
place all UK networks under a single management structure
and to limit investment in legacy voice and data platforms,
while migrating operations to new platforms
- to
move into broadband and mobility services for consumers;
and also into advanced services, such as communications
solutions and outsourcing for major business customers;
and ICT (information and communications technology)
for SME (small and medium enterprises)
- all
delivered by diverse, skilled and motivated people.
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