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Our strategy is to build long-term partnerships with our customers. With their support, we aim to maximise the potential of our traditional business – through a combination of enhanced quality of service, creative marketing, innovative pricing and cost efficiency – while pursuing profitable growth by
migrating our customers to new wave products and services such as networked IT services, broadband, mobility and managed services.
We are also exploring new ways of doing business and have, for example, set up a number of ventures to deliver new revenue streams by taking an innovative and entrepreneurial approach to our core business.
We have eight strategic imperatives, five of which are focused on generating new wave revenues, defending revenue in traditional markets and operating with maximum efficiency:
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build on our networked IT services capability |
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deliver on broadband |
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create convergent mobility solutions |
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defend our traditional business vigorously |
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drive for cost leadership. |
These are underpinned by three further imperatives:
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keep a relentless focus on improving customer satisfaction |
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transform our network for the twenty-first century |
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motivate our people and live the BT values. |
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