Broadband

We believe that the broadband experience is about much more than having basic access to the internet; customers want to use broadband to access exciting content and secure, robust services as standard. We are firmly established at the high end of the consumer broadband market and offer a family of high-quality broadband packages, including:

BT Total Broadband, our comprehensive home broadband service, which offers download speeds of up to 8Mb. Other features include free internet voice calls, free Openzone minutes, and a suite of security software. At 31 March 2008, we had 3.3 million BT Total Broadband customers, up by 21% over last year. More than half of them opted for one of our premium packages.

The UK’s top five consumer broadband providers in the 2007 calendar year
						Q3 & Q4
	Overall ranking	Q1		Q2		(combined)
	1	BT		BT		BT
	2	Demon		Demon		PlusNet	a
	3	AOL		Tiscali		O2
	4	Pipex		Pipex		Tiscali
	5	TalkTalk		PlusNet	a	Orange

		BT Total Broadband Anywhere, launched in May 2008, is the UK’s most complete broadband package. It offers our customers the same BT Total Broadband experience that they receive in the home while they are out and about with a BT ToGo phone. BT Total Broadband Anywhere customers can enjoy their home broadband services on the move – exchanging emails, making VoIP (voice over IP) calls and accessing social networking, shopping and entertainment sites.
		We have joined forces with FON to develop a global wireless broadband access service at no extra cost to our customers. BT FON gives every BT Total Broadband customer who agrees to share a small, secure section of their home broadband connection the chance to benefit outside the home from sharing the connection of another BT FON member, as well as using Openzone Wi-Fi hotspots. We now have more than 90,000 BT FON members.

We have recently won a number of broadband awards, including:
	in March 2007, BT was voted most trusted ISP by Readers’ Digest;
	in October 2007, BT won ISP of the year at the MAC User awards; and
	in March 2008, bt.yahoo was named best portal at the Internet Industry Awards.
We are also playing a leading role in the development of internet telephony or VoIP. At 31 March 2008, we had around two million registered consumer customers for our VoIP services – BT Broadband Talk and BT Softphone.