Promoting sustainable economic growth

Enabling growth that benefits society – in both the developed and developing worlds – within environmental limits is a new area of focus for BT. During 2008, we established a set of sustainability criteria for assessing potential new products and services. In 2009, these criteria will be used as a part of our standard development process. During the year we also developed an ‘opportunities map’ to help us prioritise and communicate sustainability opportunities throughout our business. The map quantifies the commercial potential and sustainability impacts of products and services currently in development as well as longer-term prospects. We will also use this to raise awareness with investors and other stakeholders.