Broadband communications is a
huge opportunity and we believe that the developing broadband
market is important to our future success. In the 2003 financial
year, the number of broadband connections grew by 380% to around
800,000. Since January, we’ve been adding well over 20,000
broadband connections every week and, with 936,000 connections
at 16 May 2003, are on target to reach one million connections
in the summer of 2003.
Broadband has come of age. For consumers
at home, it doesn’t just mean faster, always-on access to the
internet. It means a new world of communication and
entertainment possibilities, bringing music, games, video,
education and security services down the line.
For business, it can mean increased
productivity, innovative collaborations, competitive edge and
the chance to get on top of costs. Our business customers have
always-on access to a range of valuable business applications
and resources, helping them serve their customers more
effectively.
Over the past year or so, the broadband
landscape has changed beyond recognition. Not so long ago, price
and lack of awareness were hot issues for BT and for the rest of
the industry. Since then, we’ve made major reductions to our
wholesale and retail broadband prices, introduced special
offers, and launched BT’s biggest ever advertising campaign to
announce that broadband has landed.
We’re also doing a great deal to deliver broadband cost
effectively to as many parts of the UK as possible. As at 31
March 2003, 67% of UK homes were connected to one of our 1,167
broadband-enabled exchange areas and we are working hard to
increase this.
During the year, for example, we launched an innovative
registration scheme in more than 800 areas. Once a certain level
of demand is registered in any of those areas, the exchange is
broadband enabled. As at 31 March 2003, over 320,000 people had
registered an interest through this scheme, 44 exchanges had
been broadband enabled and a further 247 were in the process of
being enabled.
And BT has been working with partners in both the public and
private sectors to develop new ways of bringing broadband to
parts of the UK where the commercial case for broadband
deployment is harder to make.