Today, BT offers a wide range of
communications products and services to our residential, business and wholesale
customers. Success tomorrow will depend on defending our
position in our traditional markets and investing for
profitable growth in new markets – specifically ICT (information
and communications technology), broadband,
mobility and managed services. This means offering a simple
and complete customer experience, developing products
and services that match our customers’ needs,
delivering compelling sales and marketing and achieving
cost leadership.
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