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Global first reduces footprint
Tuesday June 24th 2008. Posted: 12:36
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BT was one of a number of participants in the live intranet demonstrations
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BT has taken part in what it claims is a global first. It was one of a number of worldwide organisations that took part in IBF 24 - giving live, online demonstrations of their intranets over a 24-hour period.
The world’s first online intranet conference allowed participants to get behind the firewalls of major companies to visit some of the world’s best intranet sites. As well as BT, they included American Electric Power, the BBC, IBM, IKEA, Microsoft, Nissan and Nokia. Virtual attendees were able to take part in masterclasses given by expert practitioners, join online breakout discussions with their peers worldwide and listen to speakers including former Al Gore aide Dan Pink, Dave Armstrong of Google and Kirk Koenigsbauer of Microsoft. Focusing on intranet innovation, IBF 24 was aimed at people working on intranets, portals and information workplaces. It was divided into three eight-hour segments for Europe, North America and Asia Pacific - and was run using the latest Microsoft Live Meeting system. BT Group intranet manager Mark Morrell said: “BT demonstrated how BT people rely on the intranet for their work. We showed sites like the BT home page and BT Today, and how people can collaborate online more easily. It was all done without any BT people having to leave their desk - to people around the world who didn’t need to leave theirs either. “You can imagine the carbon footprint this would have created if it was the conventional face-to-face conference - as well as the time and costs involved in travelling and staying in hotels.” BT director of sustainable development Chris Tuppen said: "This is a great example of how we can use our technology to avoid the need to travel. Every contribution helps BT meet its challenging climate change target."
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