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Changing the way you travel
Monday July 14th 2008. Posted: 09:30
If every person who currently commutes to Adastral Park, Martlesham, by themselves in a car, offered a lift to a colleague just one day a month, it could see a reduction of more than 28,000 car journeys every year.
That’s the message from Andrew Cassy, Adastral Park’s new travel plan manager, who is encouraging employees to consider walking, cycling, using public transport or car sharing. BT has set itself a challenge to reduce the number of single occupancy vehicles arriving on site by ten per cent over the next four years, and with that in mind, a big awareness day was held to promote alternative modes of transport. The event, the first of a series of awareness days, offered a range of activities, which included: - Free giveaways and incentives as people arrived through the gate sharing a car, by bicycle, or on foot.
- Dedicated parking for people who shared lifts on the day.
- Try-a-bike with local cycle shops and the Adastral Park’s bicycle user group on-hand to give advice and support.
- The chance to meet the BT Climate Change team, sign up for a carbon club, learn more about how BT Conferencing can help reduce transport impact, and most importantly make a pledge to do something different.
- Competitions, prizes and promotions.
“With around 4,000 of us arriving at Adastral Park every day, our impact on the local community is key, not only to the prosperity of the region, but also to ensuring that we meet our corporate responsibilities as a major employer in Suffolk,” said Phil Dance, managing director technology exploitation and senior manager at Adastral Park “The launch of Adastral Park’s Travel Plan - newly named Grass Routes - is essential to our site development plans in helping to reduce travel impacts on this area of Suffolk, as well as supporting BT’s climate change commitments.” This story could win you a prize in our latest competition - see BT Today East on Thursday 24 July.
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Last updated:
18:55
