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Angus’s poem on the right lines

When employee communications people in Scotland launched a competition for employees to ‘tell the story of Openreach’ they got more than just a story - they got an epic poem.  

“We were looking for a creative mind to tell the story in their own way,” said Scotland’s employee communications manager Fiona Steven. “And to get creative minds in tune, we put up a prize of £250 worth of shopping vouchers for the lucky winner.

“The idea was for entrants to tell the story in a simple format, as we launched the 2008-09 business plan for Scotland.”

The winner was operational manager Drew Cargill from Angus, with a mammoth poem of no less than 18 verses. Here is a short extract:

    Once upon a time, in the not too distant past,
    BT was one big company, but this was destined not to last.
    With a list of service providers, as long as Rapunzel’s hair,
    They had to be given quality of service, both equal and fair.

    The broadband revolution had been under way for quite some time,
    Everyone wanted the super fast speeds that could be experienced online.
    Ofcom carried out the Telecommunications Strategic Review,
    Giving equivalence of access to our network, was what we had to do.

    This meant radical change, the likes of which we’d never seen,
    A transparent stand-alone business, was what this would mean,
    A huge re-organisation, for announcements we all waited,
    In January 2006, Openreach was to be created.

    The Scottish team took shape, with Bob Downes at the helm.
    He assembled a team of general managers to complement his realm,
    Interviews were taking place, for posts throughout the regions.
    Slowly but surely the jobs were filled, to become members of Bob’s legion.

    The challenges came thick and fast, bad weather in Scotland, was nothing new.
    Then along came the huge frames numbers, with bulk migration on LLU.
    It was a challenge that we took on board, it was all hands to the pumps.
    As usual when the call to arms is sounded, we in Openreach came up trumps.

    So when we look forward to 2008 and 2009,
    The challenge will continue to be, getting it Right First Time.
    RFT means bringing teams together, working together as one,
    One phone call and one fix, is how it needs to be done.

    What of the future beyond 2009, what are we likely to see down the line?
    Broadband speeds are sure to increase, other networks, we’ll have to outshine.
    We will be at the top of our game, technology and workforce second to none.
    Openreach is here to stay don’t forget, but the challenges have only begun.

Information provider: Group Communications

Review date: 30/09/09