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Focus on BT’s green success
Friday October 16th 2009. Posted: 12:19
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Report praises BT's green initiatives since the early 1990s
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BT is leading the environmental agenda in the corporate world through the success of its sustainability measures, says a report by industry analyst IDC.
It highlights the numerous environmentally responsible solutions and policies BT has put in place since the early 1990s when it started introducing measures to reduce its carbon emissions. The report - BT's Sustainability Practice Facilitates Green IT Initiatives for Enterprise Customers - states: “BT's message emphasises that policies that are good for the environment are also good for business - pointing to its own experience. Its environmentally conscious policies have led to cost savings.” In 2008, BT saved £180m and eliminated 717,000 face-to-face BT meetings, removing the need for 1.4 million trips and saving 53,000 tonnes of CO2 by cutting travel expenses and utilising conferencing tools. IDC records that, in the UK, BT has reduced CO2 emissions by 58 per cent from 1996 to 2006 and, last year, announced plans to reduce the carbon intensity of its global business by 80 per cent worldwide by 2020. Productivity The report says BT's initiatives have created benefits beyond a reduced carbon footprint and cost savings. “Because of its flexible work policy, BT indicates that its employees demonstrate greater job satisfaction, employee retention is improved, and 96 per cent of mothers return to work after maternity leave, compared with an industry average of 47 per cent - saving €7.4m (£6.8m),” says IDC. In addition, BT has recorded productivity increases of 20 per cent among its flexible workers and says more than £1.9 billion worth of bids have asked about BT's sustainability efforts. BT global portfolio vice-president Neil Sutton said: "Sustainability is a key part of our portfolio and is embedded into many of the services we offer business customers, and it’s great to see independent recognition of this from influential analysts like IDC. It is valuable recognition for BT’s market-leading position.”
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