BT-backed Internet Matters keeps children safe
BT and other major broadband providers have put aside their competitive differences to protect children.

TV presenter Janet Ellis and singer-songwriter daughter Sophie Ellis-Bextor today launched Internet Matters to help children stay safe online.

BT, Sky, Virgin Media and TalkTalk put aside their everyday competition to come together to launch the portal,, which aims to help UK parents learn about, talk about and deal with the issues and technologies that children may encounter online.

BT chief executive Gavin Patterson said: “We are proud to be part of this project because it positions the UK as a leader in this field.

“We believe that the internet is a force for good and children should be able to maximise their potential using the web. We are firm in our position though that this needs to be done safely.”

UK Prime Minister David Cameron pledged his support for the initiative, while mother and daughter Janet and Sophie launched the not-for-profit portal at the Museum of Childhood in London.

Sophie said: “Mum and I feel really strongly about internet safety and are proud to be working together with Internet Matters to make sure parents know how to get advice.

“There’s a lot for us to learn with everything changing so fast. I’m careful to keep an eye on my two boys, especially my ten-year-old who is at that age when he’s starting to explore the internet on his own.”

Internet Matters general manager Carolyn Bunting explained: “Internet Matters will help parents to understand the issues children can face online whether they are five or 15.

“We believe this is the first time that major broadband providers have put their competitive differences aside to join forces for such a venture. The UK is therefore leading the way when it comes to child internet safety."
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