16 October 2014
BT’s people and technology Stand Up To Cancer
BT is playing a key role in Stand Up To Cancer (SU2C) – the joint national fundraising campaign from Cancer Research UK and Channel 4 designed to accelerate new cancer treatments to UK patients and save more lives. BT is uniquely positioned to help, providing the technology and volunteers to make the appeal possible.
Lisa Shattock, BT’s interim programme director for Improving Lives, said: “BT will be handling the Stand Up To Cancer telethon appeal during the live show on Channel 4 on Friday 17 October. We’ll be providing technology and taking calls, together with BT’s MyDonate online payment service, to help raise millions of pounds for this great cause.”
As well as providing the technology, BT people are getting involved outside of their day job by volunteering to take calls for the Stand Up To Cancer telethon on the night.
Around 400 BT volunteers are taking part in the telethon from the participating contact centres in Enniskillen, Dundee and Canterbury and BT Tower in London, handling thousands of incoming calls from people making donations during Stand Up To Cancer’s live TV show hosted by Davina McCall, Alan Carr and Dr Christian Jessen.
BT team manager, Barbara Davies, who has been involved in other BT-supported telethons such as BBC Children in Need, took on the huge logistical challenge of co-ordinating the Dundee contact centre.
She said: “Cancer affects us all – everyone has been touched by it at some point. I’m touched and amazed that so many colleagues and people in our local community have volunteered to help out on a Friday night during the school holidays. It really shows the spirit of BT people.”
In 2012, Stand Up To Cancer’s fundraising total exceeded £8m funding 12 clinical trials across the UK and this year’s aim is to do even better. The 2014 campaign is encouraging people to join the front line against cancer this autumn by fundraising, buying merchandise and tuning in to the live TV show on Channel 4 on Friday 17th October. The culmination of activities will see stars from TV, music, film and fashion joining forces to galvanize the nation to show cancer, that it’s payback time.