Acting with integrity has never been more important for a global business like ours. We need to do things the right way, every time, without fail – because customer trust is at the core of a successful and sustainable business.
We strengthen BT’s reputation every time we stick to our ethics code. This means we sometimes face tough decisions. We might have to reject new business if it compromises our principles or turn down a gift if it’s too generous.
Some of our ethics code is about following the rules and knowing what to do. But it goes beyond that, to trusting your instincts and questioning what you don’t understand or what doesn’t seem right.
If you’re not sure what to do, just ask. And if you think something doesn’t seem right or conflicts with our way of working, have the courage to speak up. Our customers, colleagues, investors and shareholders rely on it and the reputation of our business depends on it.
President Asia, Middle East, Africa and Turkey
President Continental Europe
President in the Americas
Chairman, BT India