Local residents of Henllan, North Wales were treated to an off road drive-in cinema experience courtesy of the 4GEE Community Cinema Club in partnership with BAFTA. The community gathered at the local microbrewery, pulling up in an array of off road vehicles to watch a BAFTA-winning film streamed over the EE 4G network. Residents from the local Denbighshire community, who usually embark on a 20 mile round trip to the nearest cinema, tuned in to the FM transmitter, kicked back with a tub of popcorn and watched La La Land from the comfort of their off-road vehicles.
This event was the second stop on this summer’s 4GEE Community Cinema Club UK tour, a programme of events that will bring BAFTA-winning films to newly 4G-connected rural communities in England, Scotland and Wales over the summer months as EE continues to connect the unconnected with its 4G roll out. The film series kicked off with a unique screening put on for a group of rock climbers camped on portaledge tents on the side of Gimmer Crag, a sheer cliff face in the Lake District. The community was left with a 4GEE Community Cinema Kit complete with everything needed to host their own open air movie nights throughout the year. The kit included a 4G WiFi device, a state-of-the-art connected projector, wireless speakers and a movie streaming voucher.
Film fans living anywhere from John O’Groats to Lands’ End could apply to have the 4GEE Community Cinema Club pay them a visit in September. Speaking at the event, local resident Ben, said: “Look at it, it’s amazing. We’ve got cars, we’ve got tractors, a BAFTA-winning movie, popcorn, and the most important thing is the setting. Incredible!”
Max Taylor, MD of Marketing at EE, said: “This year we celebrated the 20th year of our long-standing partnership with BAFTA and announced that our 4G coverage now stretches to more than 80% of the UK geography. The 4GEE Community Cinema Club is the perfect way to demonstrate the power of our 4G connectivity through film. Our superfast 4G network lets our customers stream the entertainment they love, wherever they are.”
Tim Hunter, Director of Learning and New Talent at BAFTA, said: “BAFTA and EE have had such a longstanding and successful partnership because we share a commitment to helping audiences discover great cinema. A BAFTA win is a mark of excellence and so we're thrilled that people all over the country can experience these films within their communities."
For more information on the 4GEE Community Cinema Club visit www.ee.co.uk/cinema-club