BT Consumer Innovation Challenge


Triby, a voice-controlled smart device was selected as the winner of the BT Consumer competition.

Triby, a voice-controlled smart device was selected as the winner of the BT Consumer competition. The device gives users access to a range of telephony, IoT and web services.

Developed by telecommunications firm invoxia, Triby is designed to be placed at the heart of the connected home. It combines a built-in Alexa voice service with hands-free calling, VoIP, messaging and other smart features.

CUJO & Assure from Acticheck were highly commended runners up.

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Will Pryke, head of the BT Infinity Lab, said: “For BT the Infinity Lab competition is all about discovering innovative companies with great products. invoxia, with it's amazing Triby device, ticks all the boxes. We now look forward to working closely with the team at invoxia to explore the potential of some exciting 'connected home' propositions for our consumer customers.”

Sébastien de la Bastie, CEO, invoxia, added "With Triby, invoxia brings the revolution of ambient voice recognition within the home. We are glad that BT shares our vision about voice being the key interface to access content and services at home. Triby is a hub that delivers music, books, calls, messages, shopping and many more. Adding BT services into it will significantly increase the benefits to our customers."

The full list of finalists:

Triby - http://www.invoxia.com
Assure - https://acticheck.com
CUJO - https://www.getcujo.com
iJINI - http://ipl.global
Link-Ages - http://www.link-ages.com
Owlr - http://owlr.com


Our judges from BT Consumer were:
David McDonald – Director Broadband & Bundles
Kelly Barlow – Director Voice & Mobile
Andy Haworth – Strategy Director
Russell Strevens – CIO, BT Consumer

David McDonald – director for broadband & bundles explained: “BT's voice, broadband, TV and mobile services connect millions of families. We are looking for new services that help families, friends and communities to share experiences, simplify lives and stay safe.”

He added: “Examples could be connected devices for different age groups, family safety apps, the linking of digital presence with the real world environment, also location information and services. They could include new ways of supporting or sharing life at home and on the go, or ideas to make the web more accessible. We are keen to investigate the breadth of new Consumer services.”

This is the 10th Innovation challenge being run by BT's Infinity Lab. The programme is part of BT's Open Innovation ecosystem and aims to identify potential innovation partners. BT does not look to invest or take equity in the applicant companies as part of this process.

Will Pryke – head of the BT Infinity Lab said “We want to work with innovative companies and engage our customers through market trials. As such we are looking for companies that have an MVP (Minimum Viable Product) and share our ambition. The aim is to develop commercial partnerships for BT to use or sell these new services.”

Applicants will be asked to complete a simple online form to describe their product or service, and optionally (but strongly advised) provide a short video which brings the customer experience to life.

Each submission will be reviewed by a team of BT product and technology experts. Short listed companies will be called for interview with finalists presenting to a dragons den of BT executives at an event which will be held in January 2017.

Launched in partnership with TechHub in September 2013, BT has run nine Infinity lab competitions to date, attracting hundreds of applicants from around the world.

The winning company will receive:

  • Mentoring: support from BT research, engineering, commercial and marketing teams to help develop their product or service.
  • Support from BT to evaluate and trial the winning product or service
  • Six months' membership of the TechHub entrepreneur community with flexible desk space at their main London office and access to events.
  • For more info see: www.techhub.com .