Meet what3words: Winners of Tech4Good's BT Ingenious Award 2015

what3words has won the BT Ingenious Award for their technology driven global addressing system at this year’s Tech4Good awards.

A young UK-based company entered what3words, a solution to solve the problem of complex - or lack of - addressing systems in many countries worldwide.

With around 75 per cent of the world suffering from inadequate addressing systems, easily locating an address means that people can receive vital deliveries and aid. Disease can be reported and basic human rights can be exercised, all because they have a simple way to communicate where they live.

what3words works by dividing the globe into a grid of three meter squares, with each pre-allocated with a fixed and unique 3 word address. This means that everyone anywhere in the world now has a simple and usable address.

The innovative addressing system is getting global recognition for its ability to transform and make a real difference to lives all around the world.

Giles Rhys Jones, marketing director at what3words says: “We want to make what3words as accessible as possible for everybody. And in doing so, we want to do good and do business at the same time.”

With the Ingenious Award under their belts, the company is now setting its sights on becoming recognised as a global standard for referring to location.

“The Tech4Good awards are a great initiative because they encourage people to use technology for the greater good, which is what we’re all about,” says Giles. “It’s a fantastic platform to reach like-minded people who can now use our technology to help make the world a better place.”

Speaking of their success Giles says: “It was amazing to win. It’s great validation of our approach to be recognised by an esteemed panel of judges and a company like BT.”

what3words received their Tech4Good Award at a ceremony organised by national charity AbilityNet and supported by BT in London on 14 July.

Individuals can download what3words for free at iTunes or Google play for iOS and Android devices.

Find out more about what3words.

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