Issue 4 - February 2014 | To view this email as a web page, click here

The latest news for charities and fundraising organisations from BT's MyDonate team

Hello and welcome to the winter issue of the MyDonate newsletter for Charities.

We've got some cracking content for you in this issue.

For example, we highlight how your charity could benefit from some valuable, but absolutely free, business support services provided by BT:BT Troubleshooter and BT Community Challenge.

We've also got news of two brand new MyDonate videos. Our MyDonate 'Give freely' video shows how charities like yours can receive more money from donations made through MyDonate than other online fundraising services.

Our other new video case study is a terrific example of how charities and businesses can work together, using MyDonate, to raise money and support great causes.

We hope you find this newsletter very useful.

In this issue:

Tell us your news

Support your business

More popular events for 2014

Making the MyDonate website work harder for you

New year - new look charity

Do you need a helping hand?

Yours truly,

The MyDonate team


Tell us YOUR news

Here at MyDonate we're on the prowl for good stories from charities like yours. We'd really love to hear what's going on in your world.

So, if you're using MyDonate to launch a new initiative or event, or know of a fabulous fundraiser for your charity and want to tell everyone, make sure you get in touch with us.

Spread the word
Tell us your tale and we'll feature the best and most inspiring stories on the MyDonate website.

Just click on the 'Got a story to tell' banner on the front page of the MyDonate website and fill out the form.

Oh, and don't worry if you're not keen on writing, because one of our friendly team will get in touch to help turn it into an article.

We look forward to hearing from you soon.


Support your business supporters

Our new video case study tells the heart-warming story about how recruitment company SThree provides some incredible fundraising and support to children's charity SOS Children.

It's a brilliant example of a business working in partnership with a charity to maximise the amount of money raised for a great cause. And they achieve this thanks to MyDonate.

Gary Eldon, chief executive of SThree, explains it all perfectly in the video. He says: "For me the beauty about MyDonate is that it's a non-profit organisation and every single penny that we raise goes straight to our chosen charity - SOS Children. How can you beat that?"

So, maybe your charity has a great relationship with a small local company or even a large well-known commercial organisation?

If so, we're confident we can help your business partners, and its people, to optimise their fundraising and giving efforts on your behalf.

MyDonate can help you to really bolster your relationship with business supporters and their fundraising employees - or even start new ones.

If you'd like to find out more, we'd be delighted to talk to you. All you need to do is click on the 'Fundraising at work' banner on the homepage, and fill out the form. We'll be in touch shortly after to discuss.


More popular events for 2014!

Have you got some fundraisers taking part in next year's Great Swims? Perhaps you've got some runners already training for the 2014 London Marathon?

MyDonate's 'Popular Events' feature is designed to help charities raise more money from popular fundraising events like the ones mentioned above.

The feature also helps charities because it takes on the responsibility of building popular fundraising events for you, relieving you of the burden of doing it.

With so many major events being held up and down the country, we recognised that our charities wanted to be able to keep up to date more easily. A number of charities have already taken advantage of Popular Events, so if you haven't had a look, why not do it now?

All you need to do is log on to your MyDonate account, click on the 'Fundraising events' menu and go to the Popular Events section.

From there you can:

  • See which events are scheduled and have been built for you
  • Decide which ones you want to 'Create'
  • Edit the events, providing charity specific information and,
  • Choose whether to display the event on your Charity Profile page

Events listed for 2014 include:

  • Marathon de Paris (one of the world's biggest marathons) - April 6th
  • The infamous London Virgin Marathon - April 13th
  • The Stratford 220 Triathlon - May 11th
  • The Great North Swim - June 13th-15th
  • The PlusNet Yorkshire Marathon 2014 - October 12th

We've also written some handy hints and tips on how to make the most of your profile and promote your charity's fundraising events.

If you've got any questions, then check out our dedicated FAQ section for charities. You can also chat to one of us at the helpdesk if you have any specific questions.


Making the MyDonate website work harder for you

We've been making a number of improvements to the website over the last few months. However, there's always more work to be done.

We're asking you, as our charity users, what you'd like to see on the MyDonate website. Perhaps there are some new features you would like to see, or just ways you think we could make our website simpler to use.

Just drop us a line at We're all ears.


It's a new year - why not give yourself a new look charity profile

This festive season saw some cracking fundraising activities taking place all over the country. And all manner of charities have benefitted from having their profile and events listed on MyDonate.

So, don't miss out on attracting all those fundraisers with new year's resolutions to raise money for charity in 2014. Make sure that this new year, your charity profile is working hard for you.

It's easy to spruce up your profile whenever you have a spare moment. Simply log in and make edits, additions and updates and then publish the changes you make.

Here are our top tips for getting your page ready for the new year:

  • Make sure your logo is good quality and clear
  • Give a brief, but informative introduction to the charity explaining how it helps people and its goals
  • Include links to your charity's Flickr or YouTube pages so people can see what you're all about
  • Create and list relevant events on your page so people know how to get involved
  • Add links to your website, Facebook and Twitter for information that's bang up to date
  • Personalise the thank you email your fundraisers receive from you - it'll encourage repeat fundraising

For more information about developing your charity page visit the 'registration help guide'. And remember, you'll get up to 63p more for every £10 given through MyDonate compared with other online fundraising services.


Do you need a helping hand?

As well as MyDonate, BT offers a whole bunch of services to help charities thrive as part of its Better Future programme. BT Troubleshooter and BT Community Challenge are two great examples.

BT Troubleshooter
When facing thorny business issues, getting help from experts in the field or just a fresh pair of eyes can make a massive difference. BT Troubleshooter offers charities the opportunity to 'borrow' a small team of BT volunteers with relevant skills and experience for a day or a half-day.

If your charity could do with a fresh angle on a challenge or issue you're facing, simply fill out the application form. BT will do its very best to help.

BT Community Challenge
There are times when it's simply about getting stuck in. You have something that is waiting to be done, but you need a helping hand to make it happen.

That's where BT Community Challenge comes in.

You need to tell us what needs doing, where and when, and it becomes BT's mission to find the right team of volunteers from our company to help you get it done - and for free.

Register your interest here and BT will try to match it with a group of BT volunteers on a date that suits everyone.

For more information on BT Troubleshooter and BT Community Challenge, as well as all the other services BT offers in the charity portfolio, head over to


The free fundraising service where every penny donated goes directly to charity

Image shows how a charity donation of £10 made through the MyDonate service can increase to at least £12.35 when Gift Aid is added because MyDonate does not charge commission or fees, excluding credit or debit card charges.

MyDonate makes sure that all of your donation (except for charges levied by the donors own credit or debit card company) goes direct
to the charity. As much as 63p for every £10 donation can be lost in commission when making a donation through other online donation platforms.

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