03 Jul 2017

Generating media awareness for your charity campaign

Media awareness

Thinking about a new campaign? Here are a few things to consider to maximise your impact. 

Maximise your content

  • Assess what content you already have
  • Repurpose content into smaller chunks of information for multiple media channels
  • Analyse which platforms will be most receptive for your content

Using social media platforms to promote campaigns

For Facebook:

  • The best time to reach people interested in charities is between 6pm and 9pm
  • If you’re using small social budgets, target men and women between the ages of 25 and 35 and women aged 35-54
  • Use visual content when you can. Videos get the most engagement, photographs the second and links the third
  • Use a clear call to action in all of your posts  

Create engaging stories for the media:

What are journalists looking for?

  • Why you’re relevant to current news
  • Why you’re a worthy organisation, campaign, or person to write about
  • Why you’re relevant to the publication’s readers  


MyDonate is not responsible for the content fundraisers post on their pages, but if you see something you feel is offensive or inappropriate, please let us know