03 Jul 2017

BT's big thinking for small charities


During Small Charity Week Natalie Waugh, Head of MyDonate, talked publicly about the scale of work that small charities undertake every day with limited resources, and why support must be given to this important sector of society.

In the current socio-economic climate, it has become clear that small charities are under increasing financial pressure. The Charities Commission reports that over 75% of UK charities are ‘small’ and have incomes of less than £100,000, with over half of these incomes less than £10,000. It’s essential that small charities are given the support that they need to increase their available funds.

Why is MyDonate the fundraising platform of choice?

Fundraising is increasing and MyDonate is proving popular with small charities because it offers some distinctive advantages over other platforms. These reasons are best articulated by the users themselves:

“MyDonate has been a great online fundraising partner for us. The main benefit for me is that BT takes zero commission as this makes a massive difference to the children. This extra money going directly to the cause could mean an extra piece of equipment for a child, or paying for a support worker to spend an extra hour with a child after school. We strive to change the lives of our Little Heroes and MyDonate helps us achieve this.” Ben Wootton, co-founder, Little Rascals Foundation

A recent report by the FSI – FSI Small Charity Index: Taking the Pulse of the Small Charity Sector, indicated that charity income could be flat-lining and suggested small charities would benefit from better articulating their messages online as well as offering incentives to potential supporters and donors. However, BT recognises that small charities may lack the technical knowledge and expertise to do this and therefore provide charities that actively use MyDonate, with the following benefits:

  • The opportunity to promote the charity across MyDonate social media channels and on the BT.com site and social media channels
  • Access to BT.com advertising space
  • Involvement in promotional films distributed across the BT Network to raise awareness
  • A dedicated, UK based customer services team that charities, fundraisers and donors can contact via email, live chat or telephone
  • Access to the BT Tower for special fundraising or donor events including stair climbs, afternoon teas and brunches
  • The opportunity to offer BT-related prizes for auctions and competitions such as tickets to BT sponsored sporting events  

So, if you are looking to start fundraising online or want more from and for your fundraising campaign why not use MyDonate? The team are ready to give you the advice and support you need to switch to our 0% commission fundraising platform.


MyDonate is not responsible for the content fundraisers post on their pages, but if you see something you feel is offensive or inappropriate, please let us know