19 Jan 2017

New research: You're more likely to stick to your resolutions if you do it for charity

New year resolutions 

With the usual January vows to lose weight, drink less, and exercise often abandoned, BT MyDonate recently conducted research to reveal the nation’s attitudes to keeping their New Year’s resolutions. We’ve pulled some key stats and facts for you, but it’s good news for charities.

  • In the survey of over 2,000 Brits, more than a quarter (28 per cent) said that they would be more likely to adhere to New Year’s resolutions if they involved a charitable cause
  • This was particularly true for younger people, with 38 per cent of 18-24 year olds declaring themselves more motivated to keep a resolution which is linked to charity
  • One in six people who plan to make a new year’s resolution also stated that they will do something for others through charitable activities in 2017, either through fundraising, giving money or volunteering.
  • Nearly one in ten (9 per cent) of 18–24 year olds admitted that the kudos of being able to share their fundraising activity on social media sites such as Twitter and Instagram was a key factor in their wanting to fundraise
  • 42 per cent of resolution-makers vowed to save more money in 2017
  • Increasingly busy lifestyles were shown to have an impact on the nation’s outlook towards charitable giving, finding that, while 71 per cent of Brits report having given to charity in the past year, only 14 per cent actively fundraised. Indeed, this trend was borne out by 37 per cent of respondents reporting a preference for giving money to charity, rather than dedicating time to volunteering, although 24 per cent of people like to give both.
  • With 54 per cent of Brits agreeing that their chosen charity receiving an additional incentive would encourage them to raise more money, BT will be hosting a prize draw to boost the nation’s fundraising –MyDonate’s Donation Doubler. Any fundraisers who create a page on the platform and raise over £100* between 5 January and 20 February 2017 will be entered in to a prize draw to double the donations received on their fundraising page, up to a value of £1,000

*Excluding Gift Aid and offline donations




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